Nurturing early stage businesses

We help you to unleash your inner entrepreneur to give yourself the power to do what you truly love.
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Who we are

At Soda, we believe that anything is possible. With rigour, structure and process, your viable business idea can become a thriving commercial enterprise. We have the support systems and people in place: you have the determination to succeed. 

Based in Kirikiriroa / Hamilton in the Waikato, in 2024, we embarked on a web-based adventure to extend our passion to help entrepreneurs in ALL regions across New Zealand.

Soda exists to help you to succeed. Our whole team has your back.

Why choose us

Our workshops combine practical, hands-on exercises tailored for small business owners with real-world insights from experienced founders who’ve been through the journey themselves. You’ll benefit from personalised guidance, interactive activities, and a supportive community of peers, ensuring you can apply what you learn directly to your business. This mix of tailored, actionable content and direct access to entrepreneurial wisdom sets us apart.

Our mission

We offer the best courses for early stage businesses
Soda is committed to creating and continuously improving effective learning experiences for entrepreneurs and small business owners through our online workshop platform. We are dedicated to providing practical knowledge and insights that empower businesses to adapt to the ever-changing demands of the market and achieve professional success.

Meet our team

Anna Devcich
Managing
Director
Dr Fern Kelly-Zander
Innovation Specialist
& Programme Manager
Kate Wightman
Business Growth Advisor / Startup Lead
& Workshop Facilitator
Sue Loder
Business Growth Advisor
& Innovation Specialist
Angela Smith
Business Growth
Advisor
Natalie McKeany
Communications
Manager

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