business fundamentals

FREE Beginner Marketing Toolkit

Feeling overwhelmed by marketing? This free mini-course gives you simple, practical tools to boost your visibility and attract customers - without spending hours online or blowing your budget.

Perfect for new and small business owners ready to grow their brand with confidence.

So Helpful!
★★★★★

Great information about the different aspects of marketing with resources, tips and tools for each. 

KARMAL JACKSON

Kickstart Your Marketing With Easy, Actionable Tools
- No Experience Needed

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Course features
  • Level: Beginner
  • Duration: ~1 hour

Learn how to:

  • Increase your business's visibility to attract more potential customers


  • Build trust and engagement on social media platforms


  • Create standout content using free design tools


  • Drive sales through effective email marketing strategies


  • Enhance your credibility with media coverage and customer testimonials
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Highly Recommend
★★★★★

This tool kit gave me some great ideas and areas of improvement to implement in my pre-existing business.

JULIE MCGILL

FREE Beginner Marketing Toolkit: Top Tips & Essential Tools

You’ll learn how to build your presence on social media, and use free or cost-effective tools for content creation, websites, email marketing, and PR.

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Works best when paired with the Business Fundamentals workshop series for a complete marketing and business foundation.

Brilliant Add On
★★★★★

 Loved the app recommendations, the tips for creating high-quality content, as well as the key considerations for having a website.

RAE Macdonald

Don't hesitate

Get top tips and learn about the essential tools for marketing your business now!

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Created by

Dr Fern Kelly-Zander

Innovation Specialist & Programme Manager

Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

As the co-founder of Rüdi’s Bakehouse, Fern also understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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