business fundamentals

FREE Beginner Marketing Toolkit

Feeling overwhelmed by marketing? This free mini-course gives you simple, practical tools to boost your visibility and attract customers - without spending hours online or blowing your budget.

You’ll learn how to optimise your Google Business Profile, build your presence on social media, and use free or cost-effective tools for content creation, websites, email marketing, and PR.

Perfect for new and small business owners ready to grow their brand with confidence.


Kickstart Your Marketing With Easy, Actionable Tools
- No Experience Needed

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Works best when paired with the Business Fundamentals workshop series for a complete marketing and business foundation.

*FREE 02* Beginner Marketing Toolkit: Top Tips & Essential Tools

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Course features
  • Level: Beginner
  • Duration: ~1 hour

Learn how to:

  • Increase your business's visibility to attract more potential customers


  • Build trust and engagement on social media platforms


  • Create standout content using free design tools


  • Drive sales through effective email marketing strategies


  • Enhance your credibility with media coverage and customer testimonials
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★★★★★
Brilliant Add On

I loved the app recommendations, the tips for creating high-quality content, as well as the key considerations for doing a website.

RAE MACDONALD
Entrepreneur

★★★★★
So Helpful!

Great information about different aspects of marketing with resources and tips for each. 


KARMAL JACKSON
Entrepreneur in Ideation Phase

★★★★★
Highly Recommend

This tool kit gave me some great ideas and areas of improvement to implement in my pre-existing business.

JULIE MCGILL
Established Business Owner

Don't hesitate

Get top tips and learn about the essential tools for marketing your business now!

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Created by

Dr Fern Kelly-Zander

Innovation Specialist & Programme Manager

Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

As the co-founder of Rüdi’s Bakehouse, Fern understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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