• Duration

    ~1 hour

  • Learn how to:

    • Boost visibility 
    • Build trust and engagement on social media
    • Create standout content with free design tools
    • Drive sales with smart email marketing
    • Strengthen credibility with media and testimonials

    Business Fundamentals

    FREE
    Beginner Marketing Toolkit: Top Tips & Essential Tools

    Kickstart Your Marketing With Easy, Actionable Tools - No Experience Needed

    Feeling overwhelmed by marketing? This free mini-course gives you simple, practical tools to boost your visibility and attract customers - without spending hours online or blowing your budget.

    You’ll learn how to optimise your Google Business Profile, build your presence on social media, and use free or cost-effective tools for content creation, websites, email marketing, and PR.

    Perfect for new and small business owners ready to grow their brand with confidence.

    Works best when paired with the Business Fundamentals workshop series for a complete marketing and business foundation.
    Write your awesome label here.

    ★★★★★
    Brilliant Add On

    I loved the app recommendations, the tips for creating high-quality content, as well as the key considerations for doing a website.

    RAE MACDONALD
    Entrepreneur

    ★★★★★
    So Helpful!

    Great information about different aspects of marketing with resources and tips for each. 


    KARMAL JACKSON
    Entrepreneur in Ideation Phase

    ★★★★★
    Highly Recommend

    This tool kit gave me some great ideas and areas of improvement to implement in my pre-existing business.

    JULIE MCGILL
    Established Business Owner

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    Created by

    Dr Fern Kelly-Zander

    Innovation Specialist & Programme Manager

    Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

    As the co-founder of Rüdi’s Bakehouse, Fern understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

    Created with