• Duration

    ~2 hours

  • LEARN ABOUT:

    • Aligning personal and professional goals
    • Establishing your vision
    • Identifying personal strengths and weaknesses
    • Understanding your potential constraints
    • Goal setting

    • INCLUDES:

      • AI prompts to assist and accelerate learning

    Business Fundamentals

    01: Your Business Vision & Goals

    Clarify Your Vision To Start, Grow or Refine Your Business

    Feeling stuck or unsure where to begin? This module helps you build (or rebuild) a strong foundation for your business. You'll clarify your vision, reconnect with your “why,” and assess your strengths, growth areas, and constraints.

    Whether you're starting out or refocusing an existing business, by the end you’ll have set clear, actionable goals to move your business forward.

    Write your awesome label here.

    ★★★★★
    Tiny investment for a big return! 

    This module is packed with critical actions for building a successful business. Set aside an afternoon to go through it - you’ll thank yourself later!



    RAE MACDONALD
    Entrepreneur

    ★★★★★
    Important Foundations

    Even though my business isn’t brand new, I found this module incredibly helpful for planning my next steps. I appreciate action-focused courses, and this one delivered. Thanks Soda, just what I needed!

    JULIE MCGILL
    Established Business Owner

    ★★★★★
    Essential for Business Success

    A fantastic way to establish your core WHY and define the purpose of your business. Clear, easy to understand, and thought-provoking - essential for both personal and business growth.

    FELIX JOHN
    New Business Owner

    What's Included

    Dynamic learning: videos, interactive activities, frameworks & tools

    Dive into an engaging mix of written text, short videos, interactive activities, and expert guidance designed to support your journey every step of the way.
    Also includes AI prompts to assist and accelerate learning.

    Learn from those who've been there before 

    Gain insights from founders who’ve navigated the journey before you, sharing real-world lessons, successes, and challenges to inspire and guide you.

    In this module you'll hear from:
    • Nicola, founder of Zay Bags (featured right)
    • Helen, co-founder of ŌKU
    • Grant, founder of Rocketspark

    Discuss with others

    Connect with like-minded peers on our online discussion board. Share your thoughts, brainstorm ideas, and seek support as you build your business.
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    Co-created by

    Kate Wightman

    Business Growth Advisor & Startup Aotearoa Lead
    Kate Wightman is Soda Inc.'s Startup Aotearoa lead and an experienced business growth advisor, supporting Waikato businesses through the Regional Business Partner programme. With a strong background in startups, venture capital, and technology incubation, Kate is also a co-founder of her own business so understands the unique challenges faced by entrepreneurs. A former elite road cyclist, she also walked the length of New Zealand in 2023, raising $55,000 for gynaecological cancer.
    Kate is always happy to chat, so feel free to reach out with questions!

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    Co-created by

    Dr Fern Kelly-Zander

    Innovation Specialist & Programme Manager

    Dr Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

    As the co-founder of Rüdi’s Bakehouse, Fern also understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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