BUSINESS FUNDAMENTALS 01:

Your Business Vision & Goals

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Course features
  • Level: Beginner
  • Study time: ~2 hours

COURSE OVERVIEW:

  • Align your personal values with your business goals for long-term clarity
  • Craft a meaningful vision and reconnect with your business “why”
  • Recognise your strengths and turn weaknesses into growth opportunities
  • Uncover potential constraints before they become roadblocks
  • Set focused, achievable goals to guide your next steps with confidence
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Clarify Your Vision and Start, Grow or Refine Your Business

Feeling stuck or not sure where to start? This module helps you build - or rebuild - a strong foundation for your business.

Clarify your vision, reconnect with your purpose, and assess your strengths, growth areas, and constraints.

Whether you're starting out or refocusing an existing business, you’ll walk away with clear, actionable goals to move forward with confidence.
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Business FUNDAMENTALS 01:

Your Business Vision & Goals

★★★★★
Tiny investment for a big return! 

This module is packed with critical actions for building a successful business. Set aside an afternoon to go through it - you’ll thank yourself later!



RAE MACDONALD
Entrepreneur

★★★★★
Important Foundations

Even though my business isn’t brand new, I found this module incredibly helpful for planning my next steps. I appreciate action-focused courses, and this one delivered. Thanks Soda, just what I needed!

JULIE MCGILL
Established Business Owner

★★★★★
Essential for Business Success

A fantastic way to establish your core WHY and define the purpose of your business. Clear, easy to understand, and thought-provoking - essential for both personal and business growth.

FELIX JOHN
New Business Owner

What's Included

Dynamic learning: videos, interactive activities, frameworks & tools

Experience dynamic learning through short videos, written guides, interactive activities, and downloadable business tools. You'll also receive expert guidance and optional AI prompts to support and accelerate your progress.

Real stories from NZ founders who’ve walked the path

Gain insights from founders who’ve navigated the journey before you, sharing real-world lessons, successes, and challenges to inspire and guide you.

In this module you'll hear from:
  • Nicola, founder of Zay Bags (featured right)
  • Helen, co-founder of ŌKU
  • Grant, co-founder of Rocketspark

Discuss with others

Join our online discussion board to connect with like-minded peers. Share your ideas, ask questions, and get input as you build your business.
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Co-created by

Kate Wightman

Business Growth Advisor & Startup Aotearoa Lead
Kate Wightman is Soda Inc.'s Startup Aotearoa lead and an experienced business growth advisor, supporting Waikato businesses through the Regional Business Partner programme. With a strong background in startups, venture capital, and technology incubation, Kate is also a co-founder of her own business so understands the unique challenges faced by entrepreneurs. A former elite road cyclist, she also walked the length of New Zealand in 2023, raising $55,000 for gynaecological cancer.
Kate is always happy to chat, so feel free to reach out with questions!

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Co-created by

Dr Fern Kelly-Zander

Innovation Specialist & Programme Manager

Dr Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

As the co-founder of Rüdi’s Bakehouse, Fern also understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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