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Business FUNDAMENTALS 05:

Marketing & Sales:
Building Connections that Drive Growth

Not sure how to get people to notice your product or service, or buy from your business?

This module helps you cut through the guesswork and focus on what drives results.

You’ll learn how to connect with the right people, share your message with confidence, and turn genuine interest into real growth.

Build a Marketing & Sales Strategy That Actually Works

Feeling unsure where to start with marketing your product or service? 

You don’t need a huge budget or a flashy campaign to make sales - you need clarity, consistency, and a strong connection to your customer.

You’ll learn how to choose the right marketing and sales channels, develop a content strategy that engages your audience, and build strategic partnerships that extend your reach.
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Business Fundamentals 05:

Marketing & Sales - Building Connections That Drive Growth


By the end, you’ll have a focused, flexible plan to grow your business in a way that’s authentic - and sustainable.

★★★★★

This module was a game-changer! 

The AI prompts and Canva Whiteboard were incredibly useful, and being able to print my responses as a PDF made learning even more accessible. The Content Calendar was fun, engaging, and helped me plan with confidence.

I walked away with clarity on my messaging, collaborations, and content strategy - feeling empowered to take my business to the next level!

Highly recommend.
RAE MACDONALD
Entrepreneur
Business Fundamentals 05: 

Marketing & Sales - Building Connections That Drive Growth

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Course features
  • Level: Beginner
  • Study time: ~2-3h 
learn how to:

  • Choose the marketing and sales channels that actually work for your business
  • Create content that speaks to your ideal customers and sparks engagement
  • Build a practical, results-driven marketing strategy you can stick to
  • Form partnerships that boost your reach and strengthen your brand
  • Convert interest into real sales with a clear, confident action plan
  • Also includes optional AI prompts to assist and accelerate learning
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★★★★★
Favourite module so far! 

Great insights into different aspects of marketing, plus valuable resources for each.

I really liked the prompts and actionable steps - they helped me think outside the box and gave me clear direction.

KARMAL JACKSON
Entrepreneur in Ideation Phase

What's Included

Dynamic learning: videos, interactive activities, frameworks & tools

This module blends expert video guidance, hands-on tools, and interactive learning to help you confidently market your business. From choosing the right channels to developing a content plan and exploring partnerships, you’ll finish with a strategy you’re proud to put into action.

Learn from those who've been there before 

Hear how local entrepreneurs approach marketing in real life - from building an audience to creating authentic content and growing through partnerships.

In this module you'll hear from:
  • Liz, co-founder of Found Store (featured right)
  • Wendy, Founder of & Again

Discuss with others

Share your ideas, test your messaging, and get feedback from fellow learners in our online discussion board - a supportive space for collaboration and inspiration.
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★★★★★

Essential for marketing success

Marketing is a crucial skill to master, and by the end of this module, you’ll feel so much clearer on what to do and when.

With a structured marketing plan in place, you’ll be set to move the needle in your business.
JULIE MCGILL
Established Business Owner
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Co-created by

Dr Fern Kelly-Zander

Innovation Specialist & Programme Manager

Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

As the co-founder of Rüdi’s Bakehouse, Fern understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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Co-created by

Kate Wightman

Business Growth Advisor & Startup Aotearoa Lead
Kate Wightman is Soda's Startup Aotearoa lead and an experienced business growth advisor, supporting Waikato businesses through the Regional Business Partner programme. With a strong background in startups, venture capital, and technology incubation, Kate is also a co-founder of her own business so understands the unique challenges faced by entrepreneurs. A former elite road cyclist, she also walked the length of New Zealand in 2023, raising $55,000 for gynaecological cancer.
Kate is always happy to chat, so feel free to reach out with questions!
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