Business Fundamentals 05: 

Marketing & Sales - Building Connections That Drive Growth

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Course features
  • Level: Beginner
  • Study time: ~2-3h 
learn how to:

  • Choose the marketing and sales channels that actually work for your business
  • Create content that speaks to your ideal customers and sparks engagement
  • Build a practical, results-driven marketing strategy you can stick to
  • Form partnerships that boost your reach and strengthen your brand
  • Convert interest into real sales with a clear, confident action plan
  • Also includes optional AI prompts to assist and accelerate learning
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Build a Marketing & Sales Strategy That Actually Works

Feeling unsure where to start with marketing your product or service? 

This module helps you create a practical, personalised plan to promote your business and convert interest into real growth. You’ll learn how to choose the right marketing and sales channels, develop a content strategy that engages your audience, and build strategic partnerships that extend your reach.

By the end, you’ll walk away with a clear, confident strategy to attract customers, increase sales, and align your marketing with your overall business goals.
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Business Fundamentals 05:

Marketing & Sales - Building Connections That Drive Growth

★★★★★
Essential for marketing success

Marketing is a crucial skill to master, and by the end of this module, you’ll feel so much clearer on what to do and when. With a structured marketing plan in place, you’ll be set to move the needle in your business.

JULIE MCGILL
Established Business Owner

★★★★★
This module was a game-changer! 

The AI prompts and Canva Whiteboard were incredibly useful, and being able to print my responses as a PDF made learning even more accessible. The Content Calendar was fun, engaging, and helped me plan with confidence. I walked away with clarity on my messaging, collaborations, and content strategy - feeling empowered to take my business to the next level! Highly recommend.

RAE MACDONALD
Entrepreneur

★★★★★
Favourite module so far! 

Great insights into different aspects of marketing, plus valuable resources for each. I really liked the prompts and actionable steps - they helped me think outside the box and gave me clear direction.

KARMAL JACKSON
Entrepreneur in Ideation Phase

What's Included

Dynamic learning: videos, interactive activities, frameworks & tools

This module blends expert video guidance, hands-on tools, and interactive learning to help you confidently market your business. From choosing the right channels to developing a content plan and exploring partnerships, you’ll finish with a strategy you’re proud to put into action.

Learn from those who've been there before 

Hear how local entrepreneurs approach marketing in real life - from building an audience to creating authentic content and growing through partnerships.

In this module you'll hear from:
  • Liz, co-founder of Found Store (featured right)
  • Wendy, Founder of & Again

Discuss with others

Share your ideas, test your messaging, and get feedback from fellow learners in our online discussion board - a supportive space for collaboration and inspiration.
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Co-created by

Dr Fern Kelly-Zander

Innovation Specialist & Programme Manager

Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

As the co-founder of Rüdi’s Bakehouse, Fern understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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Co-created by

Kate Wightman

Business Growth Advisor & Startup Aotearoa Lead
Kate Wightman is Soda's Startup Aotearoa lead and an experienced business growth advisor, supporting Waikato businesses through the Regional Business Partner programme. With a strong background in startups, venture capital, and technology incubation, Kate is also a co-founder of her own business so understands the unique challenges faced by entrepreneurs. A former elite road cyclist, she also walked the length of New Zealand in 2023, raising $55,000 for gynaecological cancer.
Kate is always happy to chat, so feel free to reach out with questions!
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