• Duration

    ~3 hours

  • LEARN ABOUT:

    • Selecting the best marketing and sales channels
    • Creating a sales and marketing plan
    • Crafting a content strategy
    • Partnerships that can expand your reach

    • INCLUDES:

      • AI prompts to assist and accelerate learning

    Business Fundamentals

    05: Marketing & Sales - Building Connections That Drive Growth

    Build a Marketing & Sales Strategy That Actually Works

    Feeling unsure where to start with marketing? Or how to actually make it generate sales?

    This module helps you create a practical, personalised plan to promote your business and convert interest into real growth. You’ll learn how to choose the right marketing and sales channels, develop a content strategy that engages your audience, and build strategic partnerships that extend your reach.

    By the end, you’ll walk away with a clear, confident strategy to attract customers, increase sales, and align your marketing with your overall business goals.

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    ★★★★★
    Essential for marketing success

    Marketing is a crucial skill to master, and by the end of this module, you’ll feel so much clearer on what to do and when. With a structured marketing plan in place, you’ll be set to move the needle in your business.

    JULIE MCGILL
    Established Business Owner

    ★★★★★
    This module was a game-changer! 

    The ChatGPT prompts and Canva Whiteboard were incredibly useful, and being able to print my responses as a PDF made learning even more accessible. The Content Calendar was fun, engaging, and helped me plan with confidence. I walked away with clarity on my messaging, collaborations, and content strategy - feeling empowered to take my business to the next level! Highly recommend.

    RAE MACDONALD
    Entrepreneur

    ★★★★★
    Favourite module so far! 

    Great insights into different aspects of marketing, plus valuable resources for each. I really liked the prompts and actionable steps - they helped me think outside the box and gave me clear direction.

    KARMAL JACKSON
    Entrepreneur in Ideation Phase

    What's Included

    Dynamic learning: videos, interactive activities, frameworks & tools

    Dive into an engaging mix of written text, short videos, interactive activities, and expert guidance designed to support your journey every step of the way.
    Also includes AI prompts to assist and accelerate learning.

    Learn from those who've been there before 

    Gain insights from founders who’ve navigated the journey before you, sharing real-world lessons, successes, and challenges to inspire and guide you.

    In this module you'll hear from:
    • Liz, co-founder of Found Store (featured right)
    • Wendy, Founder of & Again

    Discuss with others

    Connect with like-minded peers on our online discussion board. Share your thoughts, brainstorm ideas, and seek support as you build your business.
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    Co-created by

    Dr Fern Kelly-Zander

    Innovation Specialist & Programme Manager

    Fern Kelly-Zander brings extensive international experience in innovation, strategy, and business development and has been instrumental in leading the creation of this online learning platform.

    As the co-founder of Rüdi’s Bakehouse, Fern understands firsthand the challenges faced by founders and small business owners - from launching and scaling a business to navigating funding, strategy, and operations. She is deeply committed to empowering entrepreneurs, helping them turn big ideas into impactful, sustainable businesses.

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    Co-created by

    Kate Wightman

    Business Growth Advisor & Startup Aotearoa Lead
    Kate Wightman is Soda's Startup Aotearoa lead and an experienced business growth advisor, supporting Waikato businesses through the Regional Business Partner programme. With a strong background in startups, venture capital, and technology incubation, Kate is also a co-founder of her own business so understands the unique challenges faced by entrepreneurs. A former elite road cyclist, she also walked the length of New Zealand in 2023, raising $55,000 for gynaecological cancer.
    Kate is always happy to chat, so feel free to reach out with questions!
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